Job
Sales Marketing Director
- Department
- Sales & Marketing
- Earning potential
- £85,000–£140,000
- Training time
- Usually several years of relevant professional experience
A sales marketing director helps house builders deliver successful new housing developments.
This senior role combines specialist knowledge with decisions that affect the homes people buy and the teams delivering them.
Whilst gaining valuable on the job experience, I also achieved a L2 Estate Agent Apprenticeship, completing with a Distinction. Through my company offering career progression and internal opportunities; I have been able to experience different roles within my department enabling me to determine the area which I felt most suited my ambitions. I have been supported by my department to understand many different aspects of the job. I have benefitted from mentoring and have been able to learn through colleagues who have gone through similar processes and experiences.
Miya
Sales Marketing Director introduction
A sales marketing director helps house builders deliver successful new housing developments. This senior role combines specialist knowledge with decisions that affect the homes people buy and the teams delivering them.
The role of a sales marketing director in house building
The sales marketing director oversees sales and marketing across new-build housing schemes. Decisions must work for the business as well as for customers, from early development planning through to homes being completed and sold.
Working with colleagues in land, commercial, construction, technical and sales teams, they keep a close eye on sales targets, pricing strategy, customer demand and launch plans. The balance of responsibilities depends on the size and structure of the house builder.
A day in the life of a sales marketing director
One morning might begin with a review of live development priorities and a meeting about sales targets, pricing strategy, customer demand and launch plans. Later, the role may involve discussing an issue with external specialists, reviewing forecasts or supporting a regional team with a difficult decision.
There is no single typical day. Some time is spent reviewing information and agreeing plans; other days involve visits to developments, negotiations or meetings with senior colleagues.
Skills that make a difference
Skills that make a difference
This role calls for sound judgement, confident communication and a detailed understanding of sales and marketing. Leadership matters too: a senior manager needs to explain decisions clearly, help colleagues solve problems and balance quality, cost and deadlines.
- Commercial leadership — Sales and marketing decisions influence revenue, pricing and the performance of housing developments.
- Strategic planning — The director sets priorities across developments, customer groups and launch stages.
- Market understanding — Local demand, competing developments and buyer needs shape sales strategies.
- People leadership — Supporting sales and marketing managers helps teams deliver consistent results.
- Communication — The role requires clear decisions across regional leadership, site and customer-facing teams.
- Data analysis — Sales rates, reservations, enquiries and campaign performance inform decisions.
Routes into becoming a sales marketing director
Most people build up to this position rather than enter it straight from education. Experience as a sales advisor, followed by wider management responsibility, can provide a strong foundation. Some employers also recruit people with transferable experience from other parts of construction, property or business.
Job titles differ between employers. You may also see this type of work advertised as Sales and Marketing Director or Regional Sales Director. Always check the responsibilities rather than relying on the title alone.
Qualifications and training
There is no single qualification that guarantees entry to this senior position. Employers may value relevant degrees, apprenticeships, professional training and a track record of managing projects or teams. The Chartered Institute of Marketing qualifications can help you explore professional development relevant to this area.
Sales Marketing Director pay and earning potential
Pay is generally higher than in entry-level roles, reflecting the experience and accountability involved. Actual salaries vary significantly by employer, region, team size and whether the position carries regional or group-wide responsibility. Check current vacancies for a realistic local picture.
Career progression
A typical route starts in new-home sales, with progression from Sales Advisor into sales management and then a regional or director-level position. Experience of leading teams, setting targets and managing development launches becomes increasingly important.
Explore the career progression guide for more on building experience and moving into senior positions.
Find sales marketing director opportunities
Explore house builders operating in your area and check their careers websites for current vacancies.
Sales Marketing Director FAQs
A sales marketing director is a senior professional responsible for sales and marketing in a house building business. The role helps ensure new housing developments are planned and delivered effectively.
They coordinate people and decisions involving sales targets, pricing strategy, customer demand and launch plans. Their work changes with the development programme and the house builder’s organisational structure.
Most people gain relevant experience in a more junior specialist role before moving into management. Building technical knowledge, leadership skills and a strong record of delivery can help you progress.